Why You Should Talk About Everything But Your Business Online : Technology : Idea Hub :: American Express OPEN Forum

There is a huge opportunity to use social media tools to market your products or services directly to customers, but there is an equally large opportunity to utilize social media to market yourself.  Social media is an incredible way for small business owners to brand themselves as thought-leaders in their industry.  Being seen as an expert by your peers has an amazing upside for small business owners for networking, for developing alternative revenue streams, and for broadening the reach of your existing business.


Social Media Changes the Game

Before social media, becoming a thought leader meant slowly building mindshare by writing articles in trade publications, speaking on the conference circuit, and writing books.  Social media, however, has leveled the playing field, making it easier for small business owners to put their ideas out there and become respected industry experts.  And the first step is to talk about everything but your business online.

Of course, when I say that, I don't mean to imply that by spending your time talking about your kids or what you ate for breakfast you'll instantly gain acclaim among your peers as an expert in your field.  Rather, the lesson is that in order to brand yourself as an industry expert, you need to keep the noise level to a minimum -- and when your goal is to have your peers look to you for ideas, industry news, analysis, and commentary, then marketing related directly to your core business can come across as noise.  Instead, you need to focus on providing value to others in your industry.

Twitter 101 for Business — A Special Guide

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

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讓YouTube影片從「指定時間」播放關鍵畫面

  • 控制碼語法: #t=時間
  • 控制碼範例1: #t=1m23s
  • 控制碼範例2: #t=83s
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